So, it turns out, Steam is basically the new Facebook. Lots of shit has happened since I got the Steam Card Collecting Beta shit (which I bought for a little over 10 bucks because I'm fucking retarded), and it turns out, it's all about Steam Profile Levels now. http://steamcommunity.com/id/Utrax >What are the direct benefits of my Steam Level? >You get more options to customize your profile, and the maximum number of friends you can have on your friends list increases. Basic profile and community features are now hostage to the amount of money and time you spend on games. It's God damn atrocious, and I would much rather go to Facebook instead of Steam. Not sure what Valve is doing, but it seems like they are preparing for the casualscum of the earth to enter our beloved Steam.